Corporate Identity
Kentucky Trust Company
Target audience:
Business owners, HR managers, and individual investors
Problem:
Develop an identity to communicate conservatism with a contemporary look for an independent financial services company that offers comprehensive trust services, including retirement plans and investment management, to community banks, small business, and individuals.
Solution:
Classic typography and traditional symbols are unified through a consistent layout approach for printed collateral, professional journal advertising, Website, and tabletop display graphics.