Development Design
The American Historic
Racing Motorcycle Association
Target audience:
Vintage
motorcycle enthusiasts
Problem:
Attract membership growth within a niche market.
Solution:
Our firm created graphics and formats that would present a perception of dynamic
enjoyment to prospective members and industry sponsors. The approach was to
use period-style imagery, which was highly successful. The startup organization
has since expanded to an energetic sustaining membership of about 5000 and
now has a million-dollar budget.
Farm Graphics
Pike Valley Farm Foods
Organic Farm-Raised Products
Eagle Nest
Excellence is Everything
Broadwing Farm
Home of Red Crow Hot Sauce
The Blue Bank Farm
Cut Not the Good Timber
Communication Design
Butler Health Plan
Target market:
Medicaid recipients in Southwestern Ohio
Problem:
Develop a total look to effectively communicate critical information about
the managed care plan.
Solution:
Dixon Design created a visual identity, color scheme and comprehensive illustrative
approach to unify all materials and promotional tools for the innovative,
state-supported program. Focused attention was given to selecting a level
of impact and legibility uniquely appropriate for this population in a style
that would reinforce human dignity and positive attitudes.
Promotion Design
The New Columbian
Brass Band
Target audience:
Lovers of brass bands
Problem:
Design the primary identification for a new professional band dedicated to
recreating the authentic music of "America's Golden Age."
Solution:
Faithfully adhering to turn-of-the-century letterform styles, we handcrafted an emblem that captured the exuberant spirit of the period. It was used for CD packaging, marketing materials, promotional attire, and a wristwatch face.
