Product Labeling
The Earth Mentor
from Envirolytic Technologies
Target audience:
Health-wise and eco-conscious gardeners and landscapers.
Problem:
Establish brand crediblity for a new professional-level environment testing for health-conscious gardeners and landscapers.
Solution:
Responding to the planned fulfillment cycle of this Web-based service, our studio provided visually cohesive marketing tools with graphics for a range of applications, such as packaging for sample collection containers and downloadable result reports.
Brand Development
Song of America
Target market:
Wild bird enthusiasts.
Problem:
Project an effective sales impression to upscale buyers of premium bird food
nutrition.
Solution:
Dixon Design created a brand identity to visually unify a line of products for wild bird fanciers. Graphics of other birds on the same background created a total cohesive look to reinforce positive aspects, such as uncompromising commitment to quality, for the Song of America brand on labels and bags.
Packaging Solutions
Burkmann Feeds
Silage Booster
Song of America
Black Oil Sunflower Seed
Producer Feeds
Prescribed Equine Nutrition
Highly effective packaging upgrades by Dixon Design have resulted in dramatic sales increases for our agri-business clients. Start a creative collaboration with our studio to achieve a similar boost in your competitve marketplace.
Artist Promotion
Skillet Dog Records
Target market:
Broadcast decision makers in the world of “Americana Music.”
Problem:
Communicate an appropriate marketing image for an established musician embarking on a solo-artist venture.
Solution:
After the popular group Billy Blues disbanded, Mark Lucas came to Dixon Design to create a visual identity and album graphics to help the songwriter launch his career as an individual artist. With music sales rapidly shifting to the internet, traditional CD packaging was targeted to influential music programmers in Europe and North America. Coordinated graphics tied the successful promotion to online outreach and social networks.