Tourism brochure wins
annual Traverse Award
Dixon
Design has been notified that their work has earned a first place
at the Kentucky Tourism Council's annual conference in Frankfort. The winning
brochure, developed for the Boyle County Convention and Visitors Bureau, was
designed to attract visitors to the area by featuring its "signature
events" and "significant sites."
Out-of-state judges selected Boyle County's entry from rack brochures submitted
by tourism organizations from across the state with comparable budgets for
development. Executive Director Kay Berggren and two members of the Boyle
County Convention and Visitors Bureau Board of Directors were on hand to accept
the award.
Dixon presents design recommendations
A new visual identity for The University of Virginia's College at Wise is now in its final phase of implementation, a Users' Guide. Dixon Design is creating a multi-page document which explains and illustrates how various graphic elements of the identity program should be used. The goal is to provide standards that will achieve consistency of presentation in a wide range of applications.
The guide is written to be understandable to professional designers, printers and other vendors, as well as to those without a design background. Faculty, employees, and students who use desktop publishing to create documents for their individual departments or organizations will be able to use the guide to represent the College in support of the broader objective—a consistent institutional image.
The school in Southwest Virginia, which was founded as Clinch Valley College in 1954, adopted its new name in July of 1999. John Dixon, primary designer of the symbol and typographic elements, presented the logo system before the school's Board of Trustees, which unanimously adopted the new official crest and seal.
This event culminated several months of research, analysis, and refinement after discussions between Dixon Design and the school's name change team. The group represented students, faculty, alumni, coaches, and administrators—all individuals who had strong feelings about the new symbol and what it should represent for the future without a loss of the school's traditions. The most challenging aspect of the project was the length of the name and creating an appropriate balance of emphasis between the College at Wise and its parent institution, the University of Virginia.
Chancellor Jay Lemons was pleased with the process and the outcome. Jane Meade-Dean, director of Public Relations, was responsible for coordinating the name change project on campus. Once the new design was approved, Dixon Design was responsible for implementing it in new marketing and recruitment materials for the Office of Admissions.
(photo
by Terry Ketron for the Kingsport Times-News)
Danville firms earn
regional award
Dixon Design has been notified that their work has received an Award of Excellence from Printing Industry Association of the South. The package of coordinated materials was created for Symbiotix, Inc. (formerly Tim Rice and Associates), another Danville company that develops marketing strategies and produces educational programs for the pharmaceutical, medical, and biotech industries.
The award-winning package includes invitations, posters, name badges, table tents, hotel map and direction cards, as well as notebook covers, spines, and divider pages. They were produced for a series of 25 educational programs for physicians held in major cities throughout the US and funded through an unrestricted grant from Schering Oncology/Biotech.
"I thought the design had a good chance of being recognized because it is unique and attention getting, but also tasteful and appropriate for its intended audience," said Richard Barnett, senior vice-president-Sales, of Merrick Printing, the Louisville company that produced the final product and submitted it to the PIAS competition.
Jo
Ann Rice, president and chief operating officer of Symbiotix, was not surprised
to learn of the announcement. "I knew this design would be worthy of
an award when I saw the initial presentation. As the primary graphics were
incorporated into the various program materials, I was sure," she said.
"Most important to us is the fact that our audience responded positively,
and the series of programs was extremely successful."
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