Event Graphics
Symbiotix, Inc.
Target audience:
Infectious disease specialists
Problem:
Develop a comprehensive image for a major symposium dealing with viral hepatitis.
Solution:
Define a graphic approach that is visually bold and future-oriented, yet serious,
tastefully sophisticated, and appealing to professionals.
Brand Image
Burkmann Feeds
Target market:
Game fowl fanciers
Problem:
Introduce new products into an agricultural community with deep, independent
traditions.
Solution:
A powerful symbolic design that speaks to its audience with visual clarity and emotional impact.
Marketing Communications
Mathews Conveyor
Target audience:
Industrial engineers and corporate management
Problem:
Promote the capabilities of a leading materials handling manufacturer to the
sector most vital to its success.
Solution:
Use a publication format to present a visual image of total quality. Communicate
state-of-the-art expertise built on a strong tradition of craftsmanship and
commitment to service.
Brand Design
Broadwing Farm
Target market:
Hot sauce aficionados
Problem:
Present consumers with the first organic habanero sauce in a competitive marketplace
exploding with new hot sauce products.
Solution:
Broadwing Farm came to Dixon Design to develop a brand identity for a new
enterprise: Red Crow Organics. Our approach provided for consistent brand
identification emphasizing the organic distinction that would unify an expanding
line of products. This element was combined with a color scheme and label
graphics designed to grab attention and position the product favorably with
its niche market.
Promotion Design
The University of Virginia
Target audience:
General public
Problem:
Unveil the visual identity of recently chartered WISE-FM, the only NPR affiliate
in Southwestern Virginia.
Solution:
Use a direct, no-nonsense advertising layout to establish the look of the
new call letters and frequency in a format that makes a strong connection
to UVa’s College at Wise.
